Most businesses are seeking business listing websites to improve business visibility. Even company like Apple has added new Business listing feature on Apple devices called Business Connect in 2023. Although it seems to be an improved version of existing Maps Connect on Apple devices. Perhaps most search engines have realized that to retain users in its eco system, it is important to have business listing feature.
So why Apple has launched Business listing tool?
In our opinion it is just a me too version other Business Listing services already available free business listing websites in USA or Google, Bing places, Facebook, Waze, Tom Tom, Here etc. Unless Apple has a secret plan in place to take advantage of new upcoming technologies like AR (Augmented Reality)/ VR (Virtual Reality) and link it to Apple services. After all Google has pixel limitation for images on business listing services which restricts in use for upcoming technologies. Still Google maps commands major market share either through iOS devices or other operating systems.
Feasibility and Flexibility
So how does business listing websites helps search engines? Besides managing the usual fields like address, location, timings etc. everyday new versions are being rolled out with more flexibility to improve feasibility and user engagement. Business listing websites are adding flexibility to offerings such as seasonal or specific product promotions, uniform Id to manage multiple locations through self-service website.
Feasibility with existing Apple Services such as transactions through Business Connect is easier to manage via iPhone’s Tap to Pay feature, Apple Pay and other digital wallets. Of course! As expected from Apple it also comes with a paid subscription model for 24/7 support and cloud storage.
Apple is touting Business Connect as crossover tool. It works through SIRI, provides consolidated transactions and recording history of payments. This provides ready insights for tracking business performance and monitoring. The Apple Maps had no such feature earlier.
With Business Connect, it is now possible to measure and track number of visitors, calls made, website bookings branded searches etc.
The new API also helps information management, data integration and modifications smoothly.
Local Business vs. overseas selling
Inherently, business listing on websites through maps anyway restricts the approach to local selling rather than overseas selling. For a small business in India, it’s more appropriate to list on business listing websites in India rather than say South Africa or USA. It works well for local grocery stores, restaurants booking, pharmacy, ATMs etc. The features and functionalities are also oriented toward localized business selling; such as language, landmarks etc.
Each business listing website has its own USP for example Facebook provides opportunity for improved search on social media sites. Google Business Profile’s algorithm takes the cake in this sphere, as it is more oriented towards website optimization. Apple Id helps to mitigate spam and generate more informative based results.
Which Business Listing website is best for overseas B2B sales connect?
Unfortunately, all the current business listing site in India such as Bing places for Business, Apple Business Connect or Google Business are linked to Maps. This linking helps little to promote overseas sales connections. Moreover it’s feature are tilted more towards services business.
Secondly, not all businesses are service oriented. Many are into manufacturing, packaging, equipment trading etc. which also requires local and overseas sales connections for business growth.
So what are the available options? Most users already know about options like LinkedIn (which of late has become more of job search website), yellow pages or online directories.
Then there is lesser known business listing website like Selloverseas.com which primarily focuses on developing overseas B2B sales connections.
Selloverseas.com narrows down the market entry routes like appointing a distributor, reseller, retailer, franchising the brand or companies looking for sales agents. Then there are slightly more complex approaches like JV, Licensing or private labelling.
Some may argue that it has limited number users. However thanks to its rigorous due diligence process it improves overall ROI on business listing services in comparison to giants like Bing, Google or Business connect. As the connections are actionable and offers FREE service within registered business category.
The Selloverseas.com analytics also provides actionable information like
- Country wise maximum views- helps to align resources wherein demand for your product/ service is high.
- The ability to connect with like-minded group, as its primary purpose is to promote B2B overseas sales.
- Narrow down your channel partner search with targeted country and business category.
- Use of dual approach online as well as offline search for most suited B2B connections.
Whether you are looking for local visibility or overseas selling, the business listing websites are important cornerstone today. What is important is to understand the objective and purpose before listing business on any website. If the business is localized then it’s good to link with Maps based listing services; for overseas visibility LinkedIn and selloverseas.com are the best bet.
Are you already listed on Selloverseas.com? Check with us how our analytics and data analysis services can help you understand the insights of your listing and make data-driven decisions to boost your business.
Meet Selloverseas.com business segment experts, who can help you with cost effective market scan in your targeted export country.