Creating a compelling marketing communication to franchise a brand internationally; which nudges the franchisee to choose your brand over competitors goes beyond basics.
Ultimately its objective is to intrigue reader to check out your services in detail. We have tried to build a simple franchisee search template. This template meets most of the requirements in terms of readability on different devices and optimization.
Just follow simple guidelines as below; so let’s get started…
How to build a POST for Franchisee search
An engaging online POST generally enjoys high success rate. Communicating your BRAND story in a structured manner, adds to your BRAND equity to create pull in your target international market.
Advance preparation to discuss below basics goes a long way in attracting serious franchise partners.
- Comprehensive overview of company and market potential (expected sales volume, customer segment etc.)
- Clear expectations from Franchisee in terms of space, location, stocking, investment etc.
- Type of commercial agreement –Licence, royalty, exclusivity, sole Representation for the specific product lines or geography.
- Highlighting marketing support, growth plans etc.
- Expected Investment (furniture, fixtures, manpower etc.)
- Expected ROI on investment (margin).
- Documentation and training support
POST Optimization for online world.
We all want our POST(s) to reach the right audience with maximum visibility in target international market. Although simple communication creates a pull nevertheless technical optimization for search engines like Google, Bing, Baidu etc. is equally important for improved visibility.
The search engines looks at certain criteria. In fact many times overuse of flowery language, punctuation marks blocks search engine crawlers from indexing the web page.
So what are the criteria?
There are two main criteria first being keyword optimization (for search engines) and second readability analysis (on multiple devices such as desktop, mobile and tablets etc.)
Our experienced editorial team uses
- Library of keywords (from country wise search volume repository) which franchisee use for searching.
- Specific tools to analyse and improve POST(s) for readability such as Flesch reading score, transition words and frequency of keywords.
This also enables our technical team to build correct Meta description and add Alt text to the POST(s). Our editorial team works with you to optimize the POST for maximum visibility and effectiveness in target international market.
How to use readymade franchise search template
To simplify the posting process our editorial team has prepared a simple template. This template meets most of the readability requirements on multiple devices. Some important pointers to keep in mind while building a post;
- Minimum 500 words (ideally 700- 1000 words).
- Clear headings and sub headings.
- Always upload company LOGO.
Just copy in word (doc file) and align as per your requirement to paste it through your company DASHBOARD. Align or amend the {BLUE} fields in template as per your customized requirements.
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About UsWe {or Add Company Name indicating type e.g. sole proprietorship, LLC etc.} are looking for franchisees, a lifetime opportunity to go independent. We commenced our operation in {Business/ Industry type} serving {Business Category &/ or Sub Category as listed on selloverseas.com} from last {Number} years. Our head office is based in {City, Country} primarily serving to more than {number} countries all over the world. The Franchise model is in operation from {Year} Some Important statistics· Last 3 years average yearly revenue is {xx Million USD} · Growing at the rate of {x %} in domestic and international markets. · Total number of employees {Number}. · {Number} sales offices all over the world. Our BRAND USP· An established and credible name in the industry. · Low investment, high return business proposition. · Franchisee makes up to {x%} of net sales · Break-even period of 15-18 months · {Add…as suitable} Our Brand storyOur Franchise is commercially available under {Brand Name as applicable}. For more details please visit our website {insert URL } Our core services includes; for an overview please visit our website. · {Product/ or Service 1} · {Product/ or Service 2} · {Product / or Service 3} · {Product/ or Service 4} e) so…on Zone of InterestIn line with our growth plans we are seeking {franchisee, resellers or retailers} for wider {Mention Region such as Indian Subcontinent/ GCC, MENA etc. or specific State/ District/ province/ County etc. Also always mention states/ cities in Zone of Interest field on Job POST Form as it is displayed in POST Title}. What we offer• Initial brand activation through local media. • Stock & Inventory planning. • Site selection and interior furnishing. • Personnel recruitment & training module. • Branding support by experts. • {Add…as suitable} Apply now for more details. Competitive commercial policyWe offer {fixed/ variable} term franchise contract with option to renew {on annual basis or as applicable} on {exclusive/ non -exclusive} basis for the agreed period and geography. Competitive {Royalty/ Commission @ XX%} and commitment to support all our franchise partners on- going basis with · Pooled Market promotion plan · Centralized Advertising budget The franchise agreement also includes mutually binding terms in line with the current market expectations and applicable regulatory/ legal requirements. A typical franchise ROI ranges between { x% to y% } Support/ Service• Detailed operating manuals for franchisees • Franchisee training at location. • Field assistance for franchisee • Expert guidance from Head Office to franchisee in opening the franchise. • Current IT systems are also included in the franchise • {Add/Amend…as suitable} Customized Offer {If applicable}We are willing to work with you to customize the offer to meet country specific regulatory requirements such as labelling, packaging and obtaining necessary clearances and approvals. Licence/ Multi unit franchise options are also open for franchise partners with right resources to invest and grow together. Certifications and compliancesOur {services} comply with market applicable quality standards/ certifications such as · {Mention all certifications, regulatory approvals as required for target market}. · Approvals & Awards {mention names of certification institutions as applicable}. What we expectThe franchisee should be able clearly demonstrate and share the following; · Experience in relevant industry. · Financial capability to meet initial investment of {X USD}, operational capital {YUSD} and upfront BRAND fee of {Z USD if applicable} · Financial statement to prove credit worthiness. Property Requirements· Minimum {X Square feet} in {Mention details of specific locations such as Malls, Market type etc.} · Proof of ownership/ Or Lease. How to proceedJust Login through your registered Selloverseas.com account & use “APPLY” tab to submit interest. We will revert shortly to seek more information as required or our representative may call to fix up video call at the registered mobile number. Alternatively you can also email us and share your company profile at {Email Address}. |
Frequently Asked Questions for Franchise Opportunities Internationally
