Creating a compelling marketing communication to franchise a brand internationally; which nudges the franchisee to choose your brand over competitors goes beyond basics.

Ultimately its objective is to intrigue reader to check out your services in detail. We have tried to build a simple franchisee search template. This template meets most of the requirements in terms of readability on different devices and optimization.

Just follow simple guidelines as below; so let’s get started…

How to build a POST for Franchisee search

An engaging online POST generally enjoys high success rate. Communicating your BRAND story in a structured manner, adds to your BRAND equity to create pull in your target international market.

Advance preparation to discuss below basics goes a long way in attracting serious franchise partners.

  • Comprehensive overview of company and market potential (expected sales volume, customer segment etc.)
  • Clear expectations from Franchisee in terms of space, location, stocking, investment etc.
  • Type of commercial agreement –Licence, royalty, exclusivity, sole Representation for the specific product lines or geography.
  • Highlighting marketing support, growth plans etc.
  • Expected Investment (furniture, fixtures, manpower etc.)
  • Expected ROI on investment (margin).
  • Documentation and training support

POST Optimization for online world.

We all want our POST(s) to reach the right audience with maximum visibility in target international market. Although simple communication creates a pull nevertheless technical optimization for search engines like Google, Bing, Baidu etc. is equally important for improved visibility.

The search engines looks at certain criteria. In fact many times overuse of flowery language, punctuation marks blocks search engine crawlers from indexing the web page.

So what are the criteria?

There are two main criteria first being keyword optimization (for search engines) and second readability analysis (on multiple devices such as desktop, mobile and tablets etc.)

Our experienced editorial team uses

  • Library of keywords (from country wise search volume repository) which franchisee use for searching.
  • Specific tools to analyse and improve POST(s) for readability such as Flesch reading score, transition words and frequency of keywords.

This also enables our technical team to build correct Meta description and add Alt text to the POST(s). Our editorial team works with you to optimize the POST for maximum visibility and effectiveness in target international market.

How to use readymade franchise search template

To simplify the posting process our editorial team has prepared a simple template. This template meets most of the readability requirements on multiple devices. Some important pointers to keep in mind while building a post;

  • Minimum 500 words (ideally 700- 1000 words).
  • Clear headings and sub headings.
  • Always upload company LOGO.

Just copy in word (doc file) and align as per your requirement to paste it through your company DASHBOARD. Align or amend the {BLUE} fields in template as per your customized requirements.

About Us

We {or Add Company Name indicating type e.g. sole proprietorship, LLC etc.} are looking for franchisees, a lifetime opportunity to go independent. We commenced our operation in {Business/ Industry type} serving {Business Category &/ or Sub Category as listed on selloverseas.com} from last {Number} years.

Our head office is based in  primarily serving to more than countries all over the world. The Franchise model is in operation from

Some Important statistics

  • Last 3 years average yearly revenue is {xx Million USD}
  • Growing at the rate of {x %} in domestic and international markets.
  • Total number of employees {Number}.

Our BRAND USP

  • An established and credible name in the industry.
  • Low investment, high return business proposition.
  • Franchisee makes up to {x%} of net sales
  • Break-even period of 15-18 months

Our Brand story

Our Franchise is commercially available under {Brand Name as applicable}. For more details please visit our website Our core services includes; for an overview please visit our website.

Zone of Interest

In line with our growth plans we are seeking {franchisee, resellers or retailers} for wider {Mention Region such as Indian Subcontinent/ GCC, MENA etc. or specific State/ District/ province/ County etc. Also always mention states/ cities in Zone of Interest field on Job POST Form as it is displayed in POST Title}.

What we offer

  • Initial brand activation through local media.
  • Stock & Inventory planning.
  • Site selection and interior furnishing.
  • Personnel recruitment & training module.
  • Branding support by experts.
  • Apply now for more details.

Competitive commercial policy

We offer {fixed/ variable} term franchise contract with option to renew {on annual basis or as applicable} on {exclusive/ non -exclusive} basis for the agreed period and geography.

Competitive {Royalty/ Commission @ XX%} and commitment to support all our franchise partners on- going basis with

  • Pooled Market promotion plan
  • Centralized Advertising budget

The franchise agreement also includes mutually binding terms in line with the current market expectations and applicable regulatory/ legal requirements.

A typical franchise ROI ranges between

Support/ Service

  • Detailed operating manuals for franchisees
  • Franchisee training at location.
  • Field assistance for franchisee
  • Expert guidance from Head Office to franchisee in opening the franchise.
  • Current IT systems are also included in the franchise

Customized Offer

We are willing to work with you to customize the offer to meet country specific regulatory requirements such as labelling, packaging and obtaining necessary clearances and approvals.

Licence/ Multi unit franchise options are also open for franchise partners with right resources to invest and grow together.

Certifications and compliances

Our services comply with market applicable quality standards/ certifications such as

  • Mention all certifications, regulatory approvals as required for target market.
  • Approvals & Awards mention names of certification institutions as applicable.

What we expect

The franchisee should be able clearly demonstrate and share the following;

  • Experience in relevant industry.
  • Financial capability to meet initial investment of {X USD}, operational capital {YUSD} and upfront BRAND fee of {Z USD if applicable}
  • Financial statement to prove credit worthiness.

Property Requirements

  • Minimum {X Square feet} in {Mention details of specific locations such as Malls, Market type etc.}
  • Proof of ownership/ Or Lease.

How to proceed

Just Login through your registered Selloverseas.com account & use “APPLY” tab to submit interest.

We will revert shortly to seek more information as required or our representative may call to fix up video call at the registered mobile number.

Alternatively you can also email us and share your company profile at

FAQs

How Much Time Does It Take To GO LIVE?

Generally, you can expect TRIAL POST to be uploaded within 3 working days after receipt of payment confirmation. As our editorial team will proof read and share recommendation to make it more robust before uploading a TRIAL Post. Once TRIAL POST is approved by you it goes LIVE within 24 hours.

Will I receive notification upon receiving contact request from Prospective Franchisee?

Yes, absolutely in line with subscribed plan or check your DASHBOARD as it gets updated in real time.

Can I Amend Franchise Search Template?

Absolutely, just ensure to meet minimum requirements of 500 words.

Can I Upload Brochure, Posters Or Video?

You are most welcome to use Feature BRAND option on our Home Page. Please send us a mail at Marketing@selloverseas.com with subject line  Feature Brand  our Company Id {CMPXXXX} as displayed in your Dashboard. Our marketing team will share the media kit indicating requirements such as file size, format etc

Does selloverseas.com provides Franchise Consultancy Services and create Franchise documentation?

We have network of experienced verified Global Sales Consultant  partners in many countries beside our own team in India, Gulf countries and affiliates in select countries. Please send us a mail at Marketing@selloverseas.com with subject line  Franchise consultancy Services and Company Id {CMPXXXX} as displayed in your Dashboard. Our sales team will get in touch to discuss customized scope and services.

Can selloverseas.com provide field visits services to shortlist and appoint Franchisee?

We have network of experienced and verified Global sales Consultant  partners in many countries beside our own team in India, Gulf countries and affiliates in select countries to provide field services. Please send us a mail at Marketing@selloverseas.com with subject line indicating Field Sales Services and Company Id {CMPXXXX} as displayed in your Dashboard. Our sales team will get in touch to discuss customized scope and services.

Is their guarantee that I will Be able to appoint Franchisee through online POST?

Selloverseas.com provides an interactive platform to connect with prospective franchisee. The guaranteed services are available for companies using our field services. Selloverseas.com makes no guarantee, express or implied, that online POST will have guaranteed success. The success is function of many variables such as your commercial terms, regulatory approvals and willingness to invest and close contract. However typical success rate exceeds 70% for our super value subscribers.