Searching for distributors in export market can be really tough, especially if you have limited marketing budget.
The trickiest part is prospecting, shortlisting and initiating contact with decision makers. Here we have tried to simplify the process and reduce the prospecting time to reach decision makers.
Just follow the simple guidelines as below, and you are good to go.
How to build a POST
We are sure you will agree that POST being first point of contact gives measure of your Brand Equity & Purpose to Engage.
Our experience shows that distributor search POST build with below details (as minimum) generally have good success rate.
- Comprehensive overview of company and offered product lines (with application details).
- Clear expectations from Channel sales partners (distributors, resellers or retailers) in terms of space requirements, stocking requirements (for e.g. climate controlled warehousing, special tools for servicing etc.)
- Type of commercial agreement -exclusivity/ Sole Representation for the specific product lines or geography.
- Highlighting marketing support, installed base etc.
- Expected Investment (stocking, tools, manpower etc.)
- Expected ROI on investment (or reseller margin).
- Documentation and training support – Export Import Documentation, regulatory approvals, certifications, references as applicable & After Sales Service infrastructure.
POST optimization for online world
We all want our POST(s) to reach the right audience with maximum visibility in target export market. Although simple and clear communication creates a pull nevertheless technical optimization for search engines like Google, Bing, Baidu etc. is equally important for improved visibility.
The search engines looks at certain criteria. In fact many times overuse of flowery language, punctuation marks blocks search engine crawlers and indexing the page.
So what are the criteria?
There are two main criteria first being keyword optimization (for search engines) and second readability analysis (on multiple devices such as desktop, mobile and tablets etc.)
Our experienced editorial team uses
- Library of keywords (from country wise search volume repository) which distributors use for searching new product lines.
- Specific tools to analyze and improve POST(s) for readability such as Flesch reading score, transition words and frequency of keywords.
This also enables our technical team to build correct Meta description and add Alt text to the POST(s). Our editorial team works with you to optimize the POST for maximum visibility and effectiveness in target export market.
This not only creates pull from serious searchers online but attracts attention of our registered distributors also.
How to use readymade distributor search template
To simplify the posting process our editorial team has prepared a template which meets most of the requirements. Some important pointers to keep in mind while building a post;
- Minimum 500 words (ideally 700- 1000 words).
- Clear headings and sub headings.
- Always upload company LOGO.
Just COPY below template as word file and align or amend the {BLUE} fields in template as per your customized requirements. PASTE the amended template through your company dashboard in POST requirement field.
__________________________________________________
Company Overview
We {or Add Company Name indicating type e.g. sole proprietorship, LLC etc.} are a major {manufacturer/ producer/ supplier} of {Product type} serving {Business Category &/ or Sub Category as listed on selloverseas.com} currently seeking {distributor, reseller or retailer as applicable}.
Our head office is based in {City, Country} since {Year} primarily serving customer to more than {number} countries all over the world.
Our Important statistics
· Last 3 years average yearly revenue is {xx Million USD}
· Growing at the rate of {x %} in domestic and export markets.
· Total number of employees {Number}.
· {Number} sales offices all over the world.
Our products and services
Our range is commercially available under {Brand Name as applicable}. For more details please visit our website {insert URL }
Our core range includes as below; for an overview please visit our website
· {Product 1} ( List typical applications )
· {Product 2} (List typical applications )
· {Product 3} (List typical applications )
· {Product 4} (List typical applications )
so…on
Zone of Interest
In line with our growth plans we are seeking {distributors, resellers or retailers} for wider {Mention Region such as Indian Subcontinent/ GCC, MENA etc. or specific State/ District/ province/ County etc. Also always mention states/ cities in Zone of Interest field on Job POST Form as it is displayed in POST Title}.
What we offer
Competitive commercial policy
We offer fixed term distribution contract with option to renew {on annual basis or as applicable} on {exclusive/ non -exclusive} basis for the agreed period and geography.
Competitive prices and commitment to support all our sales channel partners on- going basis with
- Market promotion plan
- Advertising budget
- Sales incentive plan etc.
The distribution agreement also includes mutually binding terms such as payment terms, discount policy etc. in line with the market expectations and agreed sales target.
A typical distributor ROI ranges between { x% to y% }
After Sales Support/ service
Necessary in house support infrastructure is available to answer all queries and provide {repair/ replacement} as per sales policy. We are well equipped to provide trainings to sales and service staff for easy on- boarding.
All our products covered under standard Guarantee/ Warranty in line with market expectations and regulatory requirements.
Customized Offer
We are willing to work with you to customize the product offer to meet country specific regulatory requirements such as labelling, packaging and obtaining necessary clearances and approvals to import.
Manufacturing Licence/ local assembly, JV options are also open for channel partners with right resources to invest and grow together.
Certifications and compliances
Our products {service} comply with market applicable quality standards/ certifications such as
· {Mention all certifications, regulatory approvals as required for target market}.
· Approvals {mention names of Major OEMs/ EPCs/ Institutional Utilities, consultants etc. as applicable}.
· References {major customer references}.
What we expect
The distributor should be able clearly demonstrate and share the following;
- Experience in relevant industry and established network of contacts.
- Adequate staff and sales team to grow and expand
- Financial capability to stock and sell.
- Financial statement to prove credit worthiness.
- After sales service and support capabilities.
How to proceed
Just Login through your registered Selloverseas.com account & use “APPLY” tab to submit interest.
We will revert shortly to seek more information as required or our representative may call to fix up video call at the registered mobile number.
Alternatively you can also email us and share your company profile at {Email Address}.
___________________________________________________
Frequently Asked Questions for How to Search for Distributors in Export Market
